Yahoo Autos Green Center promised visitors what they described as comprehensive, unbiased, data about petroleum-shunning cars and trucks as well as the communities that have sprung up around them.
The website went live at http://autos.yahoo.com/green_center.
Yahoo Autos also teamed up with the nonprofit Environment Defense organization to give vehicles "green ratings" ranging from one to 100 based on greenhouse gas emissions, polluting exhaust, and fuel economy.
"Our Green Center is at the confluence of two large, growing trends -- green going mainstream, and the explosion of social media on the Web," said Yahoo Autos general manager Jennifer Dulski.
The Green Center sought out industry information from the Internet and combined it with content contributed by users of the search engine and its online properties such as Yahoo Answers.
Green Center offerings included information about purchase incentive programs and stations for alternative fuels such as bio-diesel made from vegetable oil.
An online forum enables potential buyers to question green car owners.
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