Wednesday its MTV Networks signed on Intel Corp. (Nasdaq:INTC - news) and Pepsi-Cola North America as the first advertising sponsors for its programs delivered on cell phones.Viacom Chief Executive Philippe Dauman announced the deals at the CTIA wireless showcase in Orlando, Florida.
Wireless and media companies are betting that mobile entertainment will gain momentum among subscribers in 2007, offering advertisers a new way to reach consumers and cell phone companies an additional revenue stream.
"We believe advertising can work on the wireless platform. Indeed we view it as a critical medium," Dauman said during a keynote speech at the conference.
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