Users of the No. 1 social network show they're much more likely to engage with Presidential candidates on the Web than online adults overallThe MySpace generation is politically engaged, gets a lot of political information online, and is concerned about the war on terror. Users of the popular Web site for socialization will be out in force in the 2008 Presidential elections. Those are among the findings in a survey of users of News Corp.'s (NWS) MySpace, the world's largest social network.
"We want to get a temperature reading of the MySpace users, how engaged they are and what issues are important to them," says Lee Brenner, director of MySpace IMPACT, the division running the site's political and civic interactions with its users. The results, released Dec. 13, are the first of what will be a monthly reading of the political atmosphere among users of the social network, which boasts 70 million unique visitors a month.
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