Software that maps who is working on common problems is shaving years off research—and honing corporate strategiesKeeping track of the dizzying proliferation of information in the Digital Age can overwhelm managers, and sizing up potential alliances can be daunting. But getting lost can be a costly setback for those with valuable ideas they want to develop.
Maps—specifically, intellectual property maps created by strategic advisers Boston Consulting Group—increasingly are being used by everyone from health-care companies to research scientists. They're deploying them to better manage, and expand, the networks they want to cultivate. By mapping links among people and corporations issuing patents and conducting research on common problems, BCG's software tool can bring to light ways to achieve breakthroughs. Being able to map which scientists communicate—and how often—could help managers focus on new areas of research.
SHAVING YEARS OFF RESEARCH
Read More
