The International Olympic Committee said on Thursday it had launched a tendering process for mainland China for the sale of internet and mobile phone platform rights for next year's Beijing Olympics.The IOC has already sold over-the-air TV rights in China for the Games to broadcaster CCTV.
"We are looking for offers that develop the promotion and coverage of the Olympic Games, embrace new technologies and guarantee the widest possible audience in China for the Olympic Games across a variety of media platforms," said IOC marketing and television director Timo Lumme in a statement.
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