Adobe Systems Inc. has today officially uncovered its new Adobe Media Player and has duly unleashed an application across the tech world that will allow its users to enjoy playback on video content when either online or offline.In an unveiling at the National Association of Broadcasters (NAB) trade show, which is running in Las Vegas, Nevada, between 14-19 April, Adobe has today announced Adobe Media Player, which will arrive built on the company’s award-winning Flash architecture and will be positioned to enable “new ways to distribute and monetize media, while helping viewers discover and view high-quality content both online and offline.”
A preview build of the new player will be on show today (April 16) at the NAB 2007 show (booth SL 3220), where attendees will be able to witness how the media player “delivers more engaging video experiences to viewers while offering content publishers new abilities to distribute, track, and build businesses around their media assets.”
Bruce Chizen, CEO at Adobe Systems Inc., commented that: “Adobe Flash has revolutionized the distribution of video content across the Internet and Adobe Media Player builds on this leadership position,” with regard to the company’s aspirations for the introduction of its newly integrated media player.
Read More
