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BBC News
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Yahoo and Google, the world's two biggest search engines, have announced a two-week experiment that will see them share advertising space.
During the pilot, Google will be able to place ads alongside 3% of search results on Yahoo's website.
Analysts..
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MSNBC
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Microsoft Corp.'s online advertising researchers will spend this year teaching computers to be smart about sticking ads into video clips, and to be even smarter about targeting ads to specific Web surfers.
Microsoft showed off a handful of early-stage..
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BBC News
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Video advertising has started on the YouTube website, its owner - internet giant Google - has confirmed.
Google said it had designed the way the adverts work on the video-sharing website to be as unobtrusive and undisruptive as possible.
The adverts..
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Times Online
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There was encouraging news for the growing army of Google-haters yesterday when a leading internet advertising researcher suggested that the search engine’s stranglehold on online promotions was looser than he had expected.
Bill Tancer, a research an..
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Washington Post
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Microsoft said yesterday that Google's proposed purchase of Internet advertising company DoubleClick raises antitrust and privacy concerns that deserve careful review by authorities.
Executives at the software giant said they talked over the weekend wi..
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Yahoo News
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Yahoo Inc. is greatly expanding its relationship with the newspaper industry, announcing the addition Monday of four new publishing companies to a consortium that works with the Internet company to sell advertising online.
Yahoo is also broadening the..
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Los Angeles Times
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Google Inc. appears to be creating its own Internet bubble.
The online juggernaut on Friday said it reached an agreement to acquire DoubleClick Inc., a New York-based Web advertising company, for $3.1 billion in cash.
If approved by federal regulato..
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New York Times
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Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for You..
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Bloomberg
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Microsoft Corp. is in talks to buy DoubleClick Inc., the Internet advertising company owned by private-equity firm Hellman & Friedman LLC, the Wall Street Journal reported, citing unidentified people familiar with the situation.
DoubleClick hired Morga..
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Yahoo News
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Wednesday its MTV Networks signed on Intel Corp. (Nasdaq:INTC - news) and Pepsi-Cola North America as the first advertising sponsors for its programs delivered on cell phones.
Viacom Chief Executive Philippe Dauman announced the deals at the CTIA wirel..
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BusinessWeek
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The search giant is rolling out a broad trial for advertisers, where they pay only if they get what they want
Google (GOOG) is trying to change the advertising game yet again. On Mar. 20, the king of pay-per-click search advertising said it would begin..
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BusinessWeek
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In today's environment where independent information about a product is plentiful, traditional one-way messages to consumers no longer work
It's no secret the Internet has changed the way consumers get information about products and the companies that..
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BusinessWeek
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Mobile advertising revenues aren't growing as fast as expected, and that could spell trouble for a bunch of venture-funded startups
Ads on cell phones have long been hailed as the next big thing. But flipping through industry forecasts, Didier Kuhn say..
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BBC News
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Advertising will appear on the BBC News website for users outside the UK, the corporation's commercial arm says.
BBC Worldwide says advertising will generate new income for the BBC, which needs to plug a �2bn budget shortfall.
The BBC argues that..
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BBC News
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A poster for a computer game has been strongly criticised by the advertising watchdog after complaints that it encouraged violence and vandalism.
The advert for Burnout Dominator showed a wrecked sports car, broken glass and a burning tyre, and had the..
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BBC News
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Auction website eBay has pulled its US advertising from search engine giant and adversary Google.
The move comes after Google angered eBay with a provocative decision to hold an event on the same evening as eBay's annual merchants' conference.
Googl..
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Los Angeles Times
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U.S. spending on Internet advertising hit a new high for the 10th consecutive quarter during the first three months of the year, a trend that has enriched online powerhouses such as Google Inc. and distressed other more established media like newspapers...
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Los Angeles Times
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Microsoft Corp. said Friday that it would buy online advertising firm AQuantive Inc. for about $6 billion in cash, paying a hefty premium to try to catch up with major ad deals by competitors over the last six weeks.
In its largest acquisition ever, Mi..
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Los Angeles Times
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In a nod to the growing importance of Internet advertising, WPP Group, the world's second-biggest advertising company, said Thursday that it was buying online ad agency 24/7 Real Media Inc.
The $649-million deal underscores how major agencies are scram..
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Washington Post
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Microsoft's $6 billion purchase of a major online advertising company announced yesterday underscores a core moneymaking strategy of the digital economy: watching you.
The deal would give Microsoft the ability to place ads on sites other than its own,..
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