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MSNBC
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Microsoft Corp.'s online advertising researchers will spend this year teaching computers to be smart about sticking ads into video clips, and to be even smarter about targeting ads to specific Web surfers.
Microsoft showed off a handful of early-stage..
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BusinessWeek
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It sticks ads all over. But to maintain growth, it may need to own the places it puts them
The eternal story line in media is "Google (GOOG) is moving into [fill in the blank]." In recent weeks, Google announced its Android operating system for mobile..
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BusinessWeek
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Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads?
In June, Luke Mitchell's student marketing service, Reach Students, ran a series of Web ads to promote an offer from a major parcel delivery service. Th..
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Inquirer
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Google's do-no-evil saga reflects a growing uncertainty about the direction Silicon Valley's biggest startup is taking.
The public and press perception of the company is now heading towards the Microsoft end of the scale, rather than the Apple one. And..
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Computer World
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EBay Inc. has pulled all of its paid search ads from Google Inc.'s AdWords network in the U.S., an eyebrow-raising move likely to be seen in the industry as a sign of deteriorating relations between the two Internet giants.
However, eBay kept its AdWor..
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New York Post
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Google is trying to clean up its search results by cracking down on dubious Web sites that contain little content but lots of ads.
The search giant has notified a number of Web publishers in the last few days that they will be dropped from its popular..
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BusinessWeek
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CEO Jim Buckmaster has an unusual business approach for the popular classified ads site: Keep it simple and don't try to maximize revenue
Craigslist.org CEO Jim Buckmaster has been called many things: anti-establishment, a communist, and a socialistic..
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New York Times
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Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for You..
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BusinessWeek
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Advertisers are shying away from mobile phones until they get clearer data on whether promotions on the small screen pay off
Even as ads on cell phones become more common, advertisers are holding off on a full-blown embrace of the tiny screen as a mark..
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BusinessWeek
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Mobile advertising revenues aren't growing as fast as expected, and that could spell trouble for a bunch of venture-funded startups
Ads on cell phones have long been hailed as the next big thing. But flipping through industry forecasts, Didier Kuhn say..
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BusinessWeek
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In-text ads tied to keywords on Web news pages are growing fast—and causing a stir in some newsrooms
For sale: "Boston," "telephone," "football," "Indianapolis"...and just about every other word that appears on some Web news pages. Having shifted muc..
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Los Angeles Times
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When it comes to finding local products and services, consumers are increasingly letting their fingers do the clicking.
Locally targeted search engines have replaced thick phone books as the starting point for millions of people seeking plumbers, perso..
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www.news.com
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Advertising-supported companies have long turned to the courts to squelch products that let consumers block or skip ads: it happened in the famous lawsuit against the VCR in 1979 and again with ReplayTV in 2001.
Tomorrow's legal fight may be over Web b..
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BBC News
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Six major firms have withdrawn advertisements from the networking website Facebook, after they appeared on a British National Party page.
First Direct, Vodafone, Virgin Media, the AA, Halifax and the Prudential have all withdrawn ads. Virgin said it ha..
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Computer World
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A contrite Google Inc. canceled a party that irked eBay Inc. and -- according to a source -- prompted the online auction firm to remove all of its ads from Google's U.S. network earlier this week.
On Monday, Google announced it would throw a party in B..
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Washington Post
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Microsoft's $6 billion purchase of a major online advertising company announced yesterday underscores a core moneymaking strategy of the digital economy: watching you.
The deal would give Microsoft the ability to place ads on sites other than its own,..
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BusinessWeek
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The DoubleClick deal cements Google's dominance of online advertising—and augurs a revival of the lowly but oddly effective display ad
I've been thinking a lot about Google's (GOOG) proposed $3.1 billion acquisition of DoubleClick and the implication..
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BusinessWeek
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Poised to launch a new ad exchange, the online ad company has plenty to offer the winner in the latest contest between these tech titans
Google and Microsoft are squaring off in a fight for the online ad outfit DoubleClick that shows Internet advertisi..
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Los Angeles Times
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Google Inc. took its first leap into the lucrative but fiercely competitive market for selling television advertising Monday, announcing a deal to deliver ads to millions of subscribers of satellite TV company EchoStar Communications Corp.
The deal und..
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Guardian Unlimited
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Unless you have been walking around with your eyes closed, and your head encased in a block of concrete, with a blindfold tied round it, in the dark - unless you have been doing that, you surely can't have failed to notice the current Apple Macintosh cam..
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