Internet guru Joe Trippi visited the UK to tell British politicians that the rules for dealing with "old media" no longer apply.Internet activism is spelling the end for the age of spin, the online campaign guru Joe Trippi will warned two British politicians, suggesting that the rules for dealing with "old media" no longer apply.
"The game has changed in a way the top needs to understand," he told the Guardian.
"It may take a disaster: a leader saying something ridiculous in an unregulated moment, thinking no press are there, and then realising a person in the UK with a video cellphone could destroy you, [with the clip] getting passed through social networks.
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