If the weather makes headlines only when it's horrendous out, wind chill is its PR agent. This week, when temperatures in New York City dropped to single digits, newspapers and TV meteorologists breathlessly reported that the wind chill had hit minus 11. In Ohio, they told us, the thermometers read close to zero, but gusts of cold air made it feel like 25 below. Banner stories proclaimed a wind chill of 35 below in Chicago.
The weathermen trot out these arctic, pumped-down numbers to put an exclamation point on the banality of winter. Wind chill readings make excitement out of mere inconvenience; they imbue a miserable day with the air of epic calamity. A temperature of 5 degrees is unpleasant. A wind chill of 20 below—well, that's something to talk about.
The gaudy negative numbers do more than describe the weather; they try to tell us how we experience it. The reporting of wind chill carries with it a paternalistic impulse to explain not just how cold it is, but how cold we'll feel. Well, I've been out in the cold every day this week, and I know exactly what it's like. If wind chill can tell me only what I've already experienced—my cell phone hand too numb to dial a number, my moustache freezing on my face—then we should just get rid of it altogether.
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