American Airlines, the world's largest airline, says it can boost revenue by $94 million a year by tailoring some of its services to the growing number of women travelers.The airline, a unit of AMR Corp., this week unveiled a version of its Web site for women (http://www.aa.com/women). The site aims to increase the number of women booking flights on American by 2 percent or more, said an AMR executive on Tuesday.
The site, as well as changes to American's planes and travel clubs, is the latest effort by a U.S. airline to distinguish itself in a competitive industry that has spent the last five years slashing costs and tweaking services.
"We obviously have a vast interest in women," said Peggy Sterling, AMR vice president of safety, security and environmental. "There is an untapped resource."
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