Wired Digital has purchased the personalized social news aggregation website Reddit, the company announced Tuesday.
Terms of the acquisition were not disclosed.
Reddit, which has four full-time employees, will move from Boston to Wired Digital's headquarters in San Francisco. It will operate under the Wired Digital umbrella along with Wired News, the daily technology news publication.
CondéNet, which owns and operates Wired Digital, Epicurious.com and Style.com, among other properties, plans to incorporate Reddit's personalized news aggregation and other Web 2.0 technologies into the various online destinations maintained by CondéNet and its parent company, Condé Nast Publications.
CondéNet has already used Reddit technology to launch Lipstick.com, a beta site that aggregates links to celebrity gossip news stories.
"Our aim is to grow our internet position through acquisitions and innovative partnerships," said Steve Newhouse, chairman of the Advance.net web division of Advance Publications, the parent company of Condé Nast.
Reddit was founded in 2005 by college roommates Steve Huffman and Alexis Ohanian upon their graduation from the University of Virginia. The service aggregates news stories submitted by users and filters those submissions based on user votes.
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