Starbucks, the world's largest coffee shop chain, and the Ethiopian government are on the verge of unveiling a deal that the company hopes will end attacks on the company's carefully constructed ethical image.Starbucks, the world's largest coffee shop chain, and the Ethiopian government are on the verge of unveiling a deal that the company hopes will end attacks on the company's carefully constructed ethical image.
Starbucks spokesperson Bridget Baker said that "a licensing, distribution and marketing" agreement for three of Ethiopia's specialty coffees would be announced later this month.
If the company recognizes Ethiopia's decision to trademark the three coffees, it would represent a significant climb-down for the multinational corporation that claims to sell "Coffee that Cares."
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