St. Louis
Anheuser-Busch said Thursday it will stop selling a malt beverage called Spykes, a product under fire from critics who charged that it appealed to underage drinkers.Chief Executive August Busch IV made the announcement during a panel discussion at the National Alcohol Beverage Control Association annual conference in La Quinta, Calif., the brewery confirmed.
"Due to its limited volume potential and unfounded criticism, we have ceased production of Spykes," Michael J. Owens, Anheuser-Busch Cos.' marketing vice president, said in a statement.
He said Spykes was introduced about two years ago in test markets, and nationwide in January, but had not performed to expectations. Critics said the product was designed to attract underage drinkers.
Read More
